We took the time to analyse each section and define how should it be connected to the rest, and then build a navigation that supported it. One of the important challenges in the project was organising all the content so everything was reachable but at the same time the main features of the app were clearly defined and easily accessible, in order to focus kids attention on them. From the Hangar they can take on two main paths: building ships creatively in the Creative Builder or taking on challenges for the Star Wars characters in the Mechanic Bay. There are loads of clothes too, but the focus here is on the cooler toys. Kids land in the Wheel, a location from the LEGO Freemakers Adventures. While the world awaits the next big Star Wars story, it’s nice to know that it’s easy to pass the time with some of the best Star Wars LEGO sets, and there are some incredible options on sale today, some of which SPY has chosen below. My role in the project was to lead the UX, working closely with the Art Director and Tech Director, concepting and producing the UX deliverables first for the base app and then for the upcoming updates. LEGO Star Wars Force Builder is a platform where kids can creatively build ships from their favourite Star Wars characters, take on challenges and participate in a community where they can share their creations. LEGO Star Wars Force Builder is an online mobile game, entertainment game, is free to play on Android devices, from LEGO System A/S. North Kingdom was contacted to help LEGO in their digital transformation.
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